Sony's first alliance aside collect royalties DVD

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Had to switch to Sony's Blu-ray camp, led by Toshiba Satellite A200 battery, and Sony may have to "pull the wrist"

Yesterday, Toshiba's external announcement has been with Mitsubishi Electric, Thomson, and Warner Bros. Home Entertainment Group to build a Blu-ray licensing Union (BD4C), Toshiba, the alliance will be mainly made no mention of VGP-BPS8 battery. And stressed that March 1, the alliance has started with the Blu-ray DVD-related products such as global joint patent licensing program.

The specific terms of reference covers almost all areas. Such as Blu-ray decoder, encoder, player, CD-ROMs films, can read and write CD-ROM, hard drives, VCR and so on. In addition, it includes a Blu-ray DVD capabilities.

BD4C stressed that in line with Blu-ray Disc Association (BDA) Blu-ray Disc specifications of products, will be able to achieve the above-mentioned patent portfolio license, an applicant can "one-stop shop", but also members of the Alliance to negotiate individually with the patent. However, the company will serve as the Asia, including Japan, the Atlantic Island, the Middle East and North America, Central and South American region, licensing companies. Europe, Africa region, by the Thomson patent licensing company.

Specific charges have been promulgated, including Blu-ray video discs, CD-ROMs each closed 4 cents, Blu-ray decoder received one U.S. dollars per encoder 1.5 U.S. dollars. The Blu-ray video players, DVD-ROM drive, video recorder closed 4.5 U.S. dollars each, respectively, 6 dollars, seven U.S. dollars.

The charge ratio is high. Currently, the market prices of many Blu-ray DVD has dropped to less than 1,000 yuan, and some even dropped more than 600 yuan, if the fee calculated in accordance with the above-mentioned patent, the next six months, with the CD-ROM playback and recording terminal decline in the price, patent fees are expected to exceed 10%.

Up to now, Blu-ray disc player price dropped from 3,000 yuan to 2,000 yuan, the Chinese version of HD DVD Industry Alliance brand players, listed prices have dropped to below 1,500 yuan, 700 yuan or so brand-name or even price. The disc prices have nearly 200 yuan from the previous fall to 100 yuan. Chinese version of HD DVD, list price is only 30 yuan to 50 yuan, far below the standard of overseas products.

In the industry said that with the disc and player prices continued to decline, if the use of Toshiba's patented technology, covering every aspect of patent costs will account for nearly 10% of the cost.

"It's really amazing! This causes confusion in the market again." China's high-definition optical disc industry insiders to promote an alliance of "First Financial Daily" said that does not rule out so that Toshiba Satellite A500 battery, Sony Blu-ray camp, the recurrence of conflicts between, or said that they see the global Blu-ray market, the rapid growth momentum.

In the next-generation DVD standards, the Sony VGP-BPS9 battery Blu-ray camp and Toshiba-led HD-DVD camps struggle for many years. In 2009, Toshiba said it is willing to join the Blu-ray camp. Local EVD League Secretary-General Zhang Baoquan at that time said that this in fact tantamount to sentencing the HD DVD's "death." But Toshiba did not give up, it has been looking for new opportunities, especially for the Chinese market to full use. In fact, as early as in 2007, contains the core of Toshiba's patents "China's high-definition optical disc industry alliance" is formally established.

However, these people believe, whether Sony or Toshiba Satellite A300 battery, Blu-ray camp, the price is far more advantage of Chinese products.