HP launches TouchPad-exclusive magazine to promote webOS

The hardware giant is preparing to launch Pivot, a monthly digital pamphlet exclusively on hand on its friendly TouchPad tablet. More readily than running uncorrupted advertorial, the hybrid magazine/app funnel yearn for offer visually-driven skin texture, reviews, columns and other content in black and white by practiced journalists and guest writers.

By the side of at the outset glance, Pivot appears to survive yet an alternative digital lifestyle magazine, but there’s in point of fact a batch additional up for grabs on. HP says Pivot’s meat mission is to present inedible the TouchPad’s capabilities and developer the people, while additionally educating users with reference to the device’s new to the job webOS app mass.

Preaching to the converted through a device-locked pamphlet is an expensive project, but it might survive a crucial evil on behalf of HP. Carry on time the the company scooped up smartphone veteran Palm (and its webOS platform) on behalf of a stocky $1.2 billion. Since followed by, HP has been in performance catch-up while working to integrate the webOS into cell policy like the TouchPad.

At present with the aim of the TouchPad’s announce is imminent, it’s up to projects like Pivot to tell again consumers and developers alike with the aim of webOS is still alive and kicking.

We absence our partners to experience webOS to the same degree the growing platform of opportunity,” thought Richard Kerris, HP’s associate president of webOS developer relations in the sphere of the proclamation. “We’re investing in the sphere of new to the job ways to help marketplace their applications on our platform.”

Of direction, Pivot is not a noble endeavor. Both the unreleased TouchPad and webOS are already well behind powerhouses like Apple’s iPad and iOS in the sphere of sales and marketshare. And while the iOS and machine app food are steadily on the increase digital publishing prowess, webOS is in the sphere of on behalf of an uphill climb — both to the same degree an app platform and to the same degree a viable outlet on behalf of digital publications.

Pivot is slated to batter digital shelves on July 1st alongside the TouchPad.

From: http://www.batterytip.info/

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