on December 4, according to foreign media reports, Nokia's smart new departmental head of the Qiaoha Luo (Jo Harlow) said on Thursday that: in order to better with rivals such as Apple and RIM compete next year, Nokia’s smart phone Model number will be reduced by half.
Nokia 2009 launched a total of 20 smartphones.
Although the smart phone market, Nokia is still number one, but its lead is narrowing down. Harrow said on Thursday that both the high-end smart phone market and the low-end smart phone market, Nokia is facing fierce competition from Nokia , which will defend their lead and claimed that they have offensive and defensive weapons.
Berstein analyst at research institution Pierre Ferragu said that despite the reduction of the number of smart phone models Nokia helpful, the company must pay attention to maintaining balance as a comprehensive product portfolio and it has been a tremendous competitive over the past advantage.
The head of Nokia's smart phones Antigone Vasala (Antti Vasara) said the company could be more focus on fewer products.
Investment firm MKM Partners analyst Fernandez (Pablo Perez-Fernandez) said a number of models of mobile phones Nokia looks a little different, which could make consumers confused, simple is the best, Therefore, Nokia is now the decision is wise.
Demand in the market has shrunk under the pressure and financial losses, Sony Ericsson and Motorola have been revised this year.
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