According to foreign media reports, Microsoft and Facebook expanded its search advertising partnership, but lost the latter's display advertising business.
Microsoft today announced that through the blog and Facebook's search advertising the scope of cooperation will be expanded to markets outside the
Microsoft hopes to reach a search deal with other companies to narrow the gap between Google and the leader, Facebook is developing a new banner display advertising strategy will focus on social activities associated with the graphical ads. Over the past two years, Microsoft has been selling banner ads Facebook.
Early this year Facebook is no longer sold by Microsoft in other markets outside the
Facebook ads is more interactive, the user can become a company's "fan." • Facebook spokesman Brandon McCormick (Brandon McCormick) said the ads with a social element is more suitable Facebook site, "they look and feel of Facebook more consistent with Asus M51 battery, Facebook can be published based on user information provided by the more targeted ads. The combination of targeted and social elements of this strategic change is to promote a major factor. "
According to previous agreement, Microsoft and Facebook banner display advertising agreement will expire in 2011. Domeniconi said last month that lost Facebook banner display advertising deal does not affect Microsoft's revenue, because Microsoft in other social networks for advertisers to find more appropriate advertising. As long as a few explicit requirements for Microsoft's advertisers to run ads on Facebook.
In addition to the search business co-operation extended to other markets outside the
Market research firm ComScore data show that since Bing since the release last June, Microsoft's search market share increased by 2.7 percentage points. In December last year, Microsoft's
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